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  • Our Family

    We may be a small team, but we believe we are pretty mighty! Have you met our Thoughtful Family yet?

    Sally Witney

    Managing Director

    Sally started working in the pet food world in 2012, securing a job in a pet shop shortly after graduating from college. What started as simply a job soon turned into a passion for nutrition and customer care. Sally enjoyed chatting with customers and helping them select products for their pets, and as time went on her knowledge and interest grew.

    In 2015, Sally joined The Thoughtful Pet Food Store as an assistant manager. She went on to become the lead nutrition advisor for the company as well as taking charge of product management and customer service. Today she is the Managing Director of The Thoughtful Pet Food Store and is involved in all aspects of the company. You’ll find her chatting with customers, packing orders in the warehouse, and everything in-between!

    Sally’s animal and nutrition knowledge originally comes from studying both wild and domestic animals at Sparsholt College, Hampshire, where she obtained a Foundation Degree in Animal Management and Applied Science. She currently shares her life with her two dogs, her cat, and her large family of exotic animals (including reptiles, amphibians, invertebrates, and one incredibly noisy rescue parrot).


    Chief Feline Executive

    Zebedee (Or “Bee” for short), is the only feline member of our Thoughtful Family, but as any cat owner will probably guess, she’s certainly the most demanding.

    Bee started life as a stray and adopted her family when she was a six-month-old kitten. This was back in 2011 and she has never left! She is believed to be a tabby cat with a little bit of Bengal in her due to her loud voice and affectionate personality. She is incredibly loyal and due to being raised around dogs she seems to believe she is part of the “gang”.

    She responds to her name and enjoys going for short walks around the neighbourhood with Stella & Titch.

    Despite all of her lovely traits, she is also a fussy madame who makes feeding time a bit of a chore! There is only a short list of brands that she enjoys eating, but this does make her an excellent quality control candidate.

    If Bee enjoys eating a particular brand of food then we know it will be popular with our customers’ cats too.


    Product Satisfaction Officer

    Stella is a German Shepherd mix originally rescued from Ireland. She has been a greatly adored member of Sally’s family since 2013.

    When Stella first came home with Sally at four months old, it was noticed fairly quickly that she had a delicate digestive system. Feeding her a diet containing any grains (including rice) would cause adverse reactions so she was quickly changed onto a grain free diet. She has had a settled stomach ever since.

    Stella’s favourite activities include chasing tennis balls, participating in fun agility, and demanding attention when other members of the family are trying to work…

    Any product stocked on our website goes through a strict selection process, and when it comes to palatability Stella is the ultimate judge. Her discerning taste means that only the tastiest treats and most enjoyable toys pass the test. It’s a hard job but someone has to do it!


    Product Durability Advisor

    Titch is a Yorkshire Terrier who joined the family in 2016 after Sally inherited him. He was already eight years old at the time and is officially the “grumpy old man” of the family.

    Titch came from a loving home, but his previous diet had not been suitable for him. As a result, he was overweight, had a skin condition, and regularly suffered from epileptic fits. Sally quickly changed him onto a diet containing lean high-quality meat to help his weight and supplemented his food with salmon oil to help his epilepsy.

    Today, he is a much healthier dog. His skin condition has completely cleared up, his weight is perfect, and his epilepsy is now more manageable.

    Being a typical terrier, Titch loves to chew and destroy whatever he can get his paws on. This destructive nature makes him the perfect dog to test out the toughness of our chews and toys here at The Thoughtful Pet Food Store. We believe that if a product can endure his rigorous testing then it should hold up for a lot of other dogs!